Media Lab Europe partner benefits
Media Lab Europe was a not-for-profit research organisation. Through
Partnership with Media Lab Europe, corporations gained a unique
opportunity to maintain their focus and business course, safe in the
knowledge that they were keeping an eye on the future. Media Lab Europe
offered its Partners a discrete opportunity to outsource part of their
longer-term, more speculative research. This afforded them the
possibility of participation in the benefits of high-risk, high-reward
research at a fraction of what it would cost to fund in-house.
As a Partner of the Lab, companies had access to the research
activities of Media Lab Europe and the MIT Media Lab (representing a
combined annual research spend of 50 million Euro). Partners were
entitled to acquire royalty-free, non-exclusive rights to all
intellectual property that was developed at both Media Lab Europe
and the MIT Media Lab during their period of partnership.
Media Lab Europe was an intellectually open environment where ideas were
readily exchanged. The multiplier effect of being part of the Media
Lab Europe community meant that our Partners' gain went far beyond any
individual contributions.
An intentional focus on corporate partnership support reflected the
Lab's commitment to collaborative research and to the transfer of
research results and applications out of the Lab into worldwide use.
CoLab
In recognition of the importance of its partners, Media Lab Europe
created CoLab -- a group of people within the Lab, fully
dedicated to ensuring partner needs were met, and making access to
the ideas and their creators even easier. CoLab's responsibilities
were partner relations, fundraising, managing MLE events, and
communications. CoLab provided avenues for partners to draw more
value from their relationship with the Lab by focusing on Partnership
Communication, Co-operation and Collaboration.
Former CoLab staff:
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Sorcha Duggan
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Head of Partner Relations and Communications
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Lia O'Sullivan
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Partner Relations Manager and Events Manager
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Claire Mahony
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CoLab Team Administrator
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